Did you know? 30% of employees currently in the energy sector are set to retire by 2012

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Green-ucation is the communications and education part of the sector. Green collar workers in this field raise public awareness on issues like energy conservation, sustainability, vulnerable ecosystems and other environmental matters. Working in Green-ucation can mean preparing public communications materials for a big campaign, teaching young children about environmental issues, or leading more specialized training sessions on renewable energy technologies. If writing, organization and working with people are your strengths, this could be your green collar calling!

Social Marketer
You work in the advertising field, but you don't care about selling products. Rather, you sell ideas and influence positive behaviours. You see a world that values commodities and consumption, but imagine a world where people value the environment and seek to tread lightly on the earth. By pursuing a career in social marketing, you can feel good about what you do. You can wake up each morning and know that you are actively participating in producing social change, while working in a creative field that you love. This career can take you into many different environments. You may find yourself working for the government trying to improve its relationship with citizens, you may be with a non-governmental organization (NGO) with a specific agenda/goal to promote, or with a private company seeking a greater social change.
Using marketing skills, a social marketer aims to change behaviour rather than promote a product. For example, you may create print advertisements on the benefits of cycling, radio spots on energy conservation, and television ads about recycling. Building long term relationships and keeping your audience engaged will improve your opportunities for success

Understanding: environmental sciences, ethics and psychology, socio-economic conditions, social needs of the public

Skills: communication, creativity, innovation, adaptability, trend recognition, time-management, critical thinking, research, organization

University degree in sociology, political science, marketing, or related field is necessary. Relevant courses include sociology, ethics, psychology, political science, marketing, human resources, environmental studies, English, sciences.

Relationships: You will likely work in a small organization, dealing with different clients and partner organizations.

Atmosphere: You will generally be working in an office, though some travel may be required.

Program Manager for a Non-Governmental Organization
Do you enjoy working with a community? Do you take pleasure in creating small change? Working for non-governmental organizations can be a rewarding and challenging experience, and an ideal place to live and breathe the values you feel so strongly about. You could be organizing an energy conservation initiative with local businesses, or coordinating a youth gardening program in your neighbourhood. These grassroots organizations need passionate people who care about making real environmental change.
A program manager is in charge of a specific program within an NGO. They determine how a program is to be implemented, which tasks need to be completed, and how to go about it in order to achieve the greatest level of success. They may also take care of hiring people and finding volunteers to help. Knowledge of budgeting and staffing are important.

Understanding: varies with the goals of the NGO

Skills: problem solving, decision making, organization, management, report writing, communication, attention to detail, English, and creativity

University degree is necessary, particularly in environment, sociology, political science, or related field. Useful courses include English, sciences, sociology, political science, mathematics, philosophy, geography, environment, and anthropology.

Relationships: As part of an NGO, you will be communicating with a number of different people and organizations. These may include funders, other NGOs, government agencies, and businesses.

Atmosphere: NGO work can take you many places. Your work will often take place in an office, but you may need to travel to conferences, meetings, and even overseas, depending on the goals and mandate of your NGO.

Event Planner
Are you good at planning? Do you like taking control of events to make sure everything runs smoothly? Do you want to actively participate in creating a sustainable future? Many different types of organizations need event planners and environmental institutions are no exception. You may find yourself planning an eco-awareness fair for a green NGO, or helping the government promote a new environmental regulation through a big media event. Whatever the case, your organization skills and great ideas are sure to make a big green splash!
This position requires you to plan festivals, conferences, parties or media events for any number of different organizations. You will need to be highly organized and comfortable doing many things at once, as you will be managing all aspects of an event. You will be responsible for securing an appropriate venue for the event, managing a team of staff and volunteers, and ensuring that everything runs smoothly and efficiently. You will also be expected to “green” your event, which could mean hiring organic and local caterers, using electronic promotion to reduce paper use, and buying reusable event materials.

Understanding: resource reduction, energy efficiency.

Skills: creativity, innovation, problem solving, decision making, critical thinking, organization, English (being bilingual is an asset), team management, research, communication, attention to detail.

College or university degree in communications, public relations, marketing, business, or related field is an asset, but experience may be enough. Useful courses include mathematics, English, geography, sociology, philosophy, and political science.

Relationships: As you will be managing all aspect of the event, you should be prepared to work with a diverse range of people. You may be managing a small team or working independently, depending on the size and nature of the event. You must have excellent people skills as this position is almost entirely interactive. Atmosphere: You may be working indoors or outdoors depending on the nature of the event, and you will likely spend time in an office in the planning stages.

Environmental Educator
Generally working outdoors and/or in a theatre or classroom-style setting, your goal is to educate groups about energy conservation, ecology, and sustainability. Whether presenting to school groups or on guided tours, your main goal is helping people learn about environmental issues in a fun and interactive manner, often with a strong hands-on component. You may be working from one site or travelling to multiple locations/classrooms.
Your job is to educate groups about renewable energy sources, ecology, sustainability, and other environmental issues. You may also be involved in designing workshops, lectures and environmental curriculum. At times, media relations may be necessary.

Understanding: alternative energy sources, conservation, climate change issues, sustainability, ecology.

Skills: public speaking, leadership, creativity, innovation, communication, organization, adaptability.

University education/teacher training is recommended, though experience may be sufficient. Depending on the position, experience with youth may be an asset. Useful courses include sciences, English, environmental studies, sciences, sociology, geography, and political science.

Relationships: You will have frequent interactions with other staff/volunteers and the general public (all age groups). At times, you may be required to work alone or in a team.

Atmosphere: You may find yourself in a classroom, at a national or provincial park, or at an outdoor field centre. As some activities will be outdoors, you must be able to work in a variety of different conditions.

$20,000-$40,000, depending on education background

Environmental Campaigner
Concerned about the environment? Want to inspire minds and make a difference? Non-governmental organizations (NGOs) and charities often require passionate and creative thinkers to raise awareness and educate the public on specific environmental issues. These people, called campaigners, can play a crucial role in changing public attitudes and encouraging people to take action.
Working on public outreach projects, coordinating media and awareness events, preparing promotional materials and budgetary planning are all required of a campaigner (to varying degrees depending on the organization and the scope of the initiative). You may be working on various aspects of a project at the same time, so multitasking is important.

Understanding: variety of environmental issues as determined by organization, familiarity with environmental public policy.

Skills: public speaking, decision-making, problem solving, critical thinking, organization, research, report writing, communication, attention to detail, analysis, project management.

University degree in related field an asset, though combination of education and experience may be sufficient. Useful courses include English, sciences, sociology, psychology, political science, philosophy, geography, and anthropology.

Relationships: As you will be interacting with a variety of people, you must be adaptable to each situation. You may be presenting to government officials, other NGOs, businesses, citizens, or other members of your organization. You may also be responsible for a team of volunteers or other co-workers.

Atmosphere: Time will likely be split between office work and travel to different communities or conferences.


Community Animator
As an outgoing person, you have the drive to inform as many people as you can about sustainable energy practices and technology. You enjoy speaking to different kinds of people in a variety of positions. You are dynamic, eager, and a champion for change. Being part of a community that cares is very important to you and you get pleasure from knowing that you have participated in implementing projects that can make a difference.
You will be responsible for bringing people together and facilitating their efforts to make significant environmental change in their community. This can include helping residents set up renewable energy projects, offering information and resources, offering expertise and guidance on environmental regulations, and helping communities connect to the right people to get them started on their green initiative.

Understanding: broad awareness of alternative energy sources and applicability in an urban community setting, understanding of municipal policy, and familiarity with the political and social challenges of a particular community

Skills: networking, communication, public speaking, outreach, research, report-writing, creativity, leadership, strategic planning, and community planning; additional languages would be an asset

College or post-secondary education in one or more of the following: sociology, political science, public relations, environmental studies, geography, urban planning. Useful courses include English, sciences, sociology, political science, geography, and philosophy.

Relationships: You will primarily be working with members of a community. You will be responsible for establishing and facilitating connections between various groups and may be working independently at times.

Atmosphere: Your work will be split between working within the community and time in the office. You will likely be employed by a charitable or non-governmental organization (NGO).


Communications Officer
Communications Officers are employed in many different sectors. They can be found in large and small businesses, governments, or non-governmental/non-profit organizations. As a Communications Officer, you will be raising a company or organization's profile in the media, either with regard to a particular environmental issue or by presenting a broader environmental message. If you love speaking to people, relaying ideas, and making people understand new approaches and outlooks, communications may be for you.
Your responsibilities will vary depending on what type of organization you work for. You could be promoting environmental aspects of the business, or engaging the public to act on a particular issue. Regardless, you will likely work with various media channels to get your message across. Your duties may include preparing promotional material,organizing events, and coordinating public outreach campaigns.

Your responsibilities will vary depending on what type of organization you work for. You could be promoting environmental aspects of the business, or engaging the public to act on a particular issue. Regardless, you will likely work with various media channels to get your message across. Your duties may include preparing promotional material, organizing events, and coordinating public outreach campaigns.

Post-secondary education in communications, public relations, marketing, environmental studies, or business. A master's degree increases opportunities. Recommended courses include English, sciences, environmental studies, political science, sociology, and philosophy.

Relationships: You may be reporting to a manager, supervising a small team, and/or providing support to other departments and partners. The position will likely require networking with different media partners and other key supporters.

Atmosphere: You will work primarily in an office, though some travel may be necessary. Communications Officers are often employed by governments, non-governmental organizations, corporations, private and public organizations.

1-4 years experience: $40,000-$55,000 5-9 years experience: $40,000-$65,000 10-19 years experience: $45,000-$75,000 20+ years experience: $50,000+